The first creatorwith his own producton the shelf.
With Benja Calero we went first: we opened a new category inside the food industry and ran the first launch of an influencer with a physical product of his own.
- A new category
- 1st influencer product → shelf
- +5,000 points of sale
- The country's top retailers
We did not launch a product. We opened a category.
Benja had a real audience and a community that backs him. The hard part came next: turning that influence into something you can hold, buy and buy again.
We designed, produced and distributed a physical product end to end, and put it on the shelves of the biggest retailers in the country.
Nobody had done it before.
Turning a creator's audience into a mass consumer product came with no manual. We had to create a brand from zero, develop a product that holds up on a shelf and solve the whole chain (production, logistics, distribution) without losing what made Benja big in the first place.
And above all, stand out on a shelf full of brands with decades of history.
We took care of everything.
We built the brand together with Benja and took every link: strategy, identity, product, packaging, production, supply chain, retail distribution and the launch with his community.
The creator brings the audience and the voice. We bring the rest.
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“We did not launch a product: we proved a creator's audience can live on a supermarket shelf.”
HYPE × Benja Calero
- Strategy & company building
- HYPE
- Brand & identity
- HYPE
- Product & packaging
- HYPE
- Production & supply
- HYPE
- Retail distribution
- HYPE
- Creator & community
- Benja Calero